How We Build A Resort
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CHAPTER

Site Selection
What makes a good island?

The allure of resort development lies in the promise of creating luxurious retreats in scenic settings.
The allure of resort development lies in the promise of creating luxurious retreats in scenic settings. However, turning this vision into reality requires more than just selecting a beautiful location. The success of any island development project hinges on a carefully considered site selection process, involving a meticulous analysis of factors that determine the island’s suitability. In this chapter, we will uncover the essential elements that make an island a prime candidate for development, guiding you through the site selection process of three fundamental principles.
ARTICLES
1.0 - Introduction
1.1 - 1st Principle: Is this a Proven Destination or Not?
Owning a resort is more than just holding the title to a piece of land—it’s about navigating complex agreements, long-term commitments, and ensuring financial stability. But what exactly does it take to form a robust ownership structure that can withstand the dynamic nature of the hospitality industry?
1.2 - 2nd Principle: Positioning
Every great resort starts with an idea, but what steps are necessary to turn that concept into a reality? From market positioning to guest experience design, the concept defines the soul of the resort and how it will be perceived by guests.
1.3 - 3rd Principle: Size & Access Matters
Luxury doesn’t just happen—behind every seamless guest experience lies a carefully designed infrastructure. How do we balance innovation, sustainability, and practical needs, especially in remote locations like islands?
1.4 - Island Destinations
Luxury doesn’t just happen—behind every seamless guest experience lies a carefully designed infrastructure. How do we balance innovation, sustainability, and practical needs, especially in remote locations like islands?
1.5 - Why the Maldives? - A Personal Perspective
Luxury doesn’t just happen—behind every seamless guest experience lies a carefully designed infrastructure. How do we balance innovation, sustainability, and practical needs, especially in remote locations like islands?
1.6 - Maldives Positioning
Luxury doesn’t just happen—behind every seamless guest experience lies a carefully designed infrastructure. How do we balance innovation, sustainability, and practical needs, especially in remote locations like islands?
1.7 - Birth of an Atoll
Luxury doesn’t just happen—behind every seamless guest experience lies a carefully designed infrastructure. How do we balance innovation, sustainability, and practical needs, especially in remote locations like islands?
01.2
2nd Principle: Positioning
Positioning is everything when selecting a resort site. It’s not just about location—it’s about crafting a unique, immersive experience that makes a resort stand out. Discover how thoughtful positioning transforms a simple site into a sought-after destination that draws guests in and keeps them coming back.

INSIGHTS
Positioning Beyond
Location
A resort’s success isn’t just about its location—it’s
about how it’s positioned to offer a one-of-a-kind
experience that captures guests’ attention and
creates lasting memories, making the location an
unforgettable part of the story.
Crafting a Destination
using Strategic Positioning
Resort developers need to think strategically
about turning the entire site into a destination.
Through smart design, curated experiences, and
exceptional services, a resort can stand out and
become a place people specifically seek out.
Guest-Centric
Positioning
The best resorts understand their guests. By
tailoring every aspect of the experience to their
preferences, from dining to activities, they create
a seamless experience that not only meets but
exceeds expectations, ensuring guests want to
return.
We look through the lens of how can we create an immersive destination?
The concept of retrofitting existing structures into hotels has gained popularity, providing a rich canvas for creating distinct destinations. For example, converting a former factory, post office, or even a monastery in Tuscany into a resort involves more than just structural changes. It requires a detailed plan to enhance the guest experience. This includes considering the surrounding attractions, such as proximity to vineyards, the capital expenditure required for retrofitting, and the type of dining and recreational facilities needed. It’s crucial to think beyond just providing a place to stay; consider what activities guests will engage in, how long they will stay, and what experiences will make their visit memorable. For example, in a Tuscany resort, integrating local wine tours, historical site visits, and authentic Italian dining can significantly enhance the appeal.
creating an immersive destination goes beyond choosing the right location; it’s about thoughtfully shaping every detail to offer guests an unforgettable experience. Whether retrofitting existing structures or designing from the ground up, successful resorts are those that go the extra mile to align with guests’ desires and craft a memorable journey. By focusing on the entire guest experience, developers can turn any site into a vibrant, sought-after destination that stands out in a crowded market. The key is to always ask: how can we create a place where every visit feels extraordinary?
Want to Dive Deeper?
Explore more about resort development, from strategic positioning to crafting unforgettable guest experiences. Learn the secrets behind creating world-class destinations.
How we Build a Resort
Executive Summary
The allure of resort development lies in the promise of creating luxurious retreats in scenic settings. However, turning this vision into reality requires more than just selecting a beautiful location.
Site Selection: What makes a good island?
Owning a resort is more than just holding the title to a piece of land—it’s about navigating complex agreements, long-term commitments, and ensuring financial stability. But what exactly does it take to form a robust ownership structure that can withstand the dynamic nature of the hospitality industry?
Ownership: Is owning an Island really possible?
Every great resort starts with an idea, but what steps are necessary to turn that concept into a reality? From market positioning to guest experience design, the concept defines the soul of the resort and how it will be perceived by guests.
Concept: How do you transform a vision into a destination?
Luxury doesn’t just happen—behind every seamless guest experience lies a carefully designed infrastructure. How do we balance innovation, sustainability, and practical needs, especially in remote locations like islands?
Infrastructure: What does it take to build a paradise?
Behind every memorable guest experience is a highly coordinated team working both front and back of house. How do we integrate multicultural teams and manage logistics on a secluded island to deliver five-star service around the clock?
Operations: How do you keep paradise running like clockwork?
A resort’s success depends on more than just the physical property—it thrives on the strength and harmony of its team. What strategies are employed to create a cohesive, motivated, and culturally diverse workforce that consistently delivers exceptional service?
The Team and it’s Culture: What makes a dream team thrive?
Running a resort on an island involves much more than daily operations—it requires a well-planned and reliable logistics system. How do we ensure the timely and efficient transportation of essential supplies like food, fuel, and materials to keep the resort running smoothly, despite geographical challenges?
Logistics: How do you bring the impossible to a remote island?
Sales and marketing aren’t just the finishing touches—they’re integral layers that build a resort’s reputation and attract the right clientele. What role do wholesale companies, PR agencies, and sales representatives play in driving revenue and visibility, and how does a well-structured budget maximize these efforts?
Sales and Marketing Distribution: What does it takes to make the world fall in love with your resort?
A resort’s brand is more than just a logo—it’s the essence of the guest experience. How do we create a brand that not only stands out in a crowded market but also resonates with guests, creating lasting impressions and loyalty?
The Brand: What makes a resort truly unforgettable?
A resort’s brand is more than just a logo—it’s the essence of the guest experience. How do we create a brand that not only stands out in a crowded market but also resonates with guests, creating lasting impressions and loyalty?