How We Build A Resort
Ever Wonder How Resorts Are Made? Let’s pull back the curtain. You’re lying on a sun-soaked beach, waves lapping at the shore, your drink perfectly chilled. The resort feels like it was custom-built for your dream escape. But then curiosity strikes: How did this place even come to exist? Who picked this spot? Who decided where the villas would go or what that restaurant with the unbeatable cuisine would look like?
Executive Summary
Building a resort isn’t just about throwing up some buildings in a beautiful location. It’s a masterclass in strategy, creativity, and precision. Every detail—from the placement of a hammock to the shape of a lagoon pool—is part of a bigger picture. And while it might look effortless, there’s a fascinating process behind it all. Someone had to look at a blank piece of land and say, “This could be a world-class destination.” And from that moment, the journey began—one step at a time, turning an idea from blueprint into a reality.
Through the next chapters, we’re peeling back the curtain to show you how it all happens. We’re not here to act like experts or throw a bunch of jargon your way. We just want to walk you through the process, one question at a time, in a way that’s relatable and (hopefully) answers the things you’ve always been curious about.
Want to know how we pick the perfect island? We’ve got stories. Wonder how we dream up a concept that stands out? Or what it takes to actually build the place, from foundations to unforgettable experiences? We are getting into all of that. You’ll learn what makes a location stand out, how we craft concepts that captivate travelers, and the behind-the-scenes challenges of creating paradise in some of the most remote corners of the world.
This is the ultimate backstage pass to resort building—how we take a blank canvas and turn it into the destination you can’t wait to visit. We’re here to take you on a journey through the process of creating destinations that inspire, captivate, and stand the test of time.
Let’s get started.
How we Build a Resort
Executive Summary
Site Selection: What makes a good island?
Ownership: Is owning an Island really possible?
Every great resort starts with an idea, but what steps are necessary to turn that concept into a reality? From market positioning to guest experience design, the concept defines the soul of the resort and how it will be perceived by guests.
Concept: How do you transform a vision into a destination?
Luxury doesn’t just happen—behind every seamless guest experience lies a carefully designed infrastructure. How do we balance innovation, sustainability, and practical needs, especially in remote locations like islands?
Infrastructure: What does it take to build a paradise?
Behind every memorable guest experience is a highly coordinated team working both front and back of house. How do we integrate multicultural teams and manage logistics on a secluded island to deliver five-star service around the clock?
Operations: How do you keep paradise running like clockwork?
A resort’s success depends on more than just the physical property—it thrives on the strength and harmony of its team. What strategies are employed to create a cohesive, motivated, and culturally diverse workforce that consistently delivers exceptional service?
The Team and it’s Culture: What makes a dream team thrive?
Running a resort on an island involves much more than daily operations—it requires a well-planned and reliable logistics system. How do we ensure the timely and efficient transportation of essential supplies like food, fuel, and materials to keep the resort running smoothly, despite geographical challenges?
Logistics: How do you bring the impossible to a remote island?
Sales and marketing aren’t just the finishing touches—they’re integral layers that build a resort’s reputation and attract the right clientele. What role do wholesale companies, PR agencies, and sales representatives play in driving revenue and visibility, and how does a well-structured budget maximize these efforts?
Sales and Marketing Distribution: What does it takes to make the world fall in love with your resort?
A resort’s brand is more than just a logo—it’s the essence of the guest experience. How do we create a brand that not only stands out in a crowded market but also resonates with guests, creating lasting impressions and loyalty?
The Brand: What makes a resort truly unforgettable?
A resort’s brand is more than just a logo—it’s the essence of the guest experience. How do we create a brand that not only stands out in a crowded market but also resonates with guests, creating lasting impressions and loyalty?